Abstract: Strategic innovation enables firms to redefine how they do business, deliver greater value, and remain cost-effective. It allows companies to stay competitive and achieve profitable growth, even in unstable and uncertain environments. This book introduces an original model of the strategic innovation process, developed through a multiple case study analysis of four global firms. Top management plays a key role in shaping innovative strategies and reinforcing them with targeted organizational actions that foster entrepreneurial behavior.Proactively cultivating a distinctive resource portfolio is essential for securing competitive advantage in the design and implementation of strategic innovation.
Titolo e contributi: Entrepreneurial Strategies
Pubblicazione: Egea, 28/11/2025
EAN: 9788823848030
Data:28-11-2025
- Lingua: inglese
- Formato: EPUB con DRM Adobe
- Tipo di data: data di dettaglio
- Data di pubblicazione: 28-11-2025
Strategic innovation enables firms to redefine how they do business, deliver greater value, and remain cost-effective. It allows companies to stay competitive and achieve profitable growth, even in unstable and uncertain environments. This book introduces an original model of the strategic innovation process, developed through a multiple case study analysis of four global firms. Top management plays a key role in shaping innovative strategies and reinforcing them with targeted organizational actions that foster entrepreneurial behavior.Proactively cultivating a distinctive resource portfolio is essential for securing competitive advantage in the design and implementation of strategic innovation.
Ultime recensioni inserite
Nessuna recensione
Clicca sulla mappa dove vuoi posizionare il tag